Private messaging is an ideal medium to do the obvious – open a dialogue and conduct a conversation. In fact, 59% of all US social sharing now occurs in private channels. But while people are happy to chat to their mates on platforms like Facebook Messenger, how can brands get involved?

With luxuriant paper, beautiful photography, and acclaimed contributors,The Bookwouldn’t be out of place on a specialist newsagent’s shelf. But this magazine is only available to dedicated John Lewis and Waitrose customers, serving up high quality lifestyle content to boost brand engagement.

Snail mail may seem outdated in the digital era, but direct mail campaigns garnered a higher response rate than any digital channel in 2016. Canvas8 spoke with Charlotte Pearce, founder of Inkpact – a handwritten marketing company – to find out why the pen can be mightier than the keyboard.

Burberry has long been a pioneer of tech-savvy luxury branding. Now, it's begun its firsy foray on to Pinterest, with hopes to tap into a user base of over 100 million a month. The brand is letting people create individualised make-up boards on the platform to promote its Cat Lashes mascara.