With Amazon, Google, and other tech giants continuing their voice assistant arms race, marketers are increasingly eyeing up the future potential of voice shopping. But research suggests that Alexa is more likely to recommend Amazon Prime products.
Audio innovations are reshaping how older people interact with the world, enabling them to engage in the digital landscape in ways that feel more natural than swiping and typing. How exactly are audiobooks and voice assistants helping to bridge the technology gap between generations?
How is the humble television finding its space in the connected world? What are the potential applications and complications of blockchain technology? How are device interfaces being made to feel more familiar? And in what ways are physical spaces being digitally upgraded?
As more and more people worldwide use virtual assistants such as Siri and Alexa, both within homes and on the go, it’s becoming increasingly important for brands to consider how these AIs respond with their ‘voices’. What should they sound like, and what kind of tone should they take with users?
Voice recognition tech is becoming increasingly advanced, leading more people to use it in their everyday lives; the virtual assistant market is set to be worth $3.07 billion by 2020, and Amazon expects to sell ten million Echo devices in 2017 alone. But do people really want to chat to their devices?