Three-quarters of women suffer from period pains, and while many counter them with a combination of painkillers, hot water bottles and self-pity, 10% get cramps so bad that they’re out of action for three days. Enter Livia, a drug-free solution to switch off pain during that time of the month.

Bodyform’s ‘Blood’ commercial is the first to tackle the physical manifestation of having a period. Vials of blue liquid and grinning, rollerblading models have been replaced with blood from powerful sportswomen. Does this advert represent real women’s attitudes to menstruation?

Menstruation is still a topic that many people feel uncomfortable discussing, helping to explain why there are over 5,000 different euphemisms for the word ‘period’. But Menstrupedia wants to tackle this by making related information easily accessible to girls in India.

The feminine hygiene market is worth an estimated $15 billion worldwide, but it's wasteful, expensive and seriously lacking in aspirational brands. Out to disrupt the sector is Thinx, creator of revolutionary ‘period panties’ with an ethical buy-one-give-one business model.