Amazon is well on its way to building its own self-contained ecosystem. With the launch of its Instagram-inspired shoppable feed Spark, the retail giant is encouraging shoppers to post, share and discover new products without leaving the Amazon app.
Men prefer Instagram over magazines to browse luxury
signal·
19 Jul 2017
Luxury fashion has traditionally been dominated by womenswear, but menswear is expected to be worth $33 billion by 2020. One driver of this growth is Instagram, which is attracting a new breed of luxury male shoppers who typically wouldn't have read men's fashion magazines.
Instagram is an endless source of fashion inspiration, letting users follow trendsetters and luxury labels all in one place. But there’s a shift occurring as brands look to generate business in addition to likes. How is Bespoke Your World helping unknown designers stand out and sell their wares?
Is Instagram becoming the new shopping centre? It seems so, since one of the biggest names in fashion publishing – Vogue – is making its Instagram feed 'shoppable'. But can Vogue translate its 1.9 million followers and reputation as a taste-maker into significant sales?
With so many fashion labels having a presence on Instagram – by 2017, over 70% of brands will be on the platform – it's the perfect source for sartorial inspiration. And it is now making it easier to shop on social media, removing the need to interrupt your scrolling with a browser window.