As many as 28% of Americans would consider moving to Canada rather than remain a US citizen under the dictate of Donald Trump. Air Canada has pounced on this opportunity to sell flights to America’s northern neighbour. But should brands really delve into political discussions?

You might think brands that associate with controversial figures feel some kind of backlash. But irritating some people often means winning the support of others. After Donald Trump thanked L.L. Bean for its support, the company has been reaping the rewards with a spike in sales.

Would-be president Donald Trump might think of himself as an astute businessman, but when he described Mexican immigrants as drug dealers and rapists he wasn’t just being racist, but fiscally reckless. A string of Latino businesses have cut ties with the billionaire magnate in response.

Trump’s election is affecting how people perceive products associated with the president and the US more generally, and it looks like those perceptions are causing detriment to tourism in the US; new data suggests that the presidency is discouraging German tourists from visiting the US.