Over the last decade, brands have made a real effort to ‘go green’ – and they expect a positive response. But a study by Yale suggests that people are actually less likely to buy if the environmental benefit seems intentional. So how should a brand demonstrate its green credentials?

From Crayola to Coca-Cola, General Electric to Everlane, brands that craft on home soil are loved on home soil; 98% of Americans will buy US-made products. But what’s so good about the ‘Made in America’ label? Canvas8 sat down with 20 men and women from across the States to find out.

From Coasties to K-Poppers, the US is home to a range of teen subcultures. In the fourth of a series exploring Gen Y and Z tribes, Andrea Graham Richeson examines the Americana – teens looking to mid-century America for their inspiration. Can they bring hand-crafted heritage into the 21st Century?

As many as 28% of Americans would consider moving to Canada rather than remain a US citizen under the dictate of Donald Trump. Air Canada has pounced on this opportunity to sell flights to America’s northern neighbour. But should brands really delve into political discussions?