Eating patterns have changed – instead of preparing three meals a day, many people now snack on convenience food. As a result, there’s a growing demand for packaging that’s smart, eco-friendly and easy-to-use. How can brands use innovative design to meet the needs of these conscious consumers?

With nearly three-quarters of Gen Yers and 51% of Boomers willing to pay more for sustainable products, eco-friendly living is no longer a niche pursuit. Yet many people are downplaying their eco credentials with inconspicuous purchases. Why aren’t consumers keen to appear ‘green’?

Tipa – a sustainable packaging company – is launching its biodegradable plastic in the UK. It claims the material has the same end-of-life properties as organic materials, simultaneously providing the durability and shelf life that’s come to be expected of plastic packaging.

Can this packet be recycled? What about this bottle? Can the lid go in there too? People may have good intentions, but understanding which bin to put plastics in is often confusing. The Co-op has pledged to make it easier to recycle its packaging via simple changes, like clearer labelling.