The rise of ‘fake news’ has been facilitated by social media platforms such as Facebook and Twitter, through which 62% of Americans keep up-to-date with current affairs. To combat misinformation, Userfeeds has created a system built on blockchain tech that promotes content based on reputation.

Trump’s Presidential win left half the world aghast, and the other half saying ‘I told you so’, raising all kinds of questions about the flow of information online. And it's led to a call for social platforms and media outlets to take some responsibility. But is it too little, too late?

Filter bubbles and ‘fake news’ have people concerned about the credibility of content shared on Facebook and Twitter; 13% of Britons say stories posted on these platforms are mostly unreliable. Canvas8 sat down with 20 people across the UK to get their views on social media as a news source.

Amid widespread condemnation of fake news on social platforms and international media outlets, brands are taking an active role in combatting dishonesty. Through its program Wiki Edu, Wikipedia is teaming up with students and academics to ensure the integrity of its articles.