Plenty of people discuss sports on social media, but soon you could be streaming them live on these platforms, too. Alongside Verizon and Amazon, Facebook has announced an interest in buying the TV rights for Thursday Night Football in its first public bid to broadcast a live event.

From televised musical spectaculars to streams of explosions on Periscope, live news and entertainment is available in more varied and accessible forms than ever. But in a multi-channel, multiplatform universe, how do you go about finding an audience for what’s happening right now?

Whether it's Snapchat or PewDiePie – the internet is always spewing out hype-shrouded phenomena, often understood exclusively by Gen Z. The latest is Periscope; one in a slew of apps that let users film live-streamed video from their smartphones. Do we really want to watch someone film a video selfie?

Whether it’s Secret Cinema taking peopleBack to the Future, or the revival of classic shows likeTwin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.