Signal4 Sep 2017
IKEA enters India without the meatballs

IKEA’s meatballs are an iconic part of the brand experience; a third of visitors go IKEA stores solely to eat them. But as the furniture behemoth pushes into the Indian market, it’s taking meatballs off the menu in favour of local foods like samosas, to better cater to the nation's tastes and values.

IKEA enters India without the meatballs