More calories were consumed in snacks during the 2015 Super Bowl than at Thanksgiving dinner in 2014. Snacking in the US is at an all-time high, with 91% doing it daily. So why is the 'little and often' habit replacing traditional meals? And what does the average American really want from a snack?

With sugar the new demon ingredient, and a public increasingly scrutinising what they’re putting into their bodies, major food and drink brands are scrambling to cater to the health-conscious consumer. Can Coca-Cola Zero Sugar prove that there’s still a space for fizzy drinks in the diet?

With political and public pressure mounting on the food industry to address concerns over obesity and sugar consumption, snack brand McVitie’s has introduced Digestives Thins – a slimmed-down version of its classic chocolate biscuit, created with today’s health-conscious consumer in mind.

Carb-conscious foodies are turning to ‘courgetti’ and ‘boodles’ for healthy alternatives to their favourite starchy meals. Now, Cauli Rice is offering long-life, microwaveable cauliflower rice, so you can get your clean eating fix without slaving away in the kitchen for hours to prepare your veg.