There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.

From clothes, to shows, to rugs, and even Drake's album covers – musky pink is everywhere. Dubbed 'Millennial Pink', the colour has evolved beyond its initial existence as a fashion trend; it's become a symbol of challenging femininity and masculinity norms, by transcending gendered symbolism.

Everyone knows that excessive sun exposure is harmful, but people continue to indulge in long, luxurious tanning sessions. A new campaign takes advantage of our Wi-Fi addiction to give people an incentive to keep out of the sun – free Wi-Fi that only functions in the shade.

During the summer, Brazil’s beaches get overcrowded - a nightmare for parents trying to keep an eye on their kids as they splash in the sea. To protect more than skin, Nivea has launched the Sun Block print advert that turns into a wristband for parents to track their kids.