Nearly half of American women feel appearance is the most important aspect of their identity. And whether they choose to spend an hour contouring in the morning or prefer to go out au naturel, they reckon looks are not only the key to showcasing who they are, but to getting ahead as well.

The modern world offers much to be celebrated for young adults, yet many are struggling to stay positive. The ‘All Worth It’ campaign from the Prince’s Trust and L’Oréal Paris seeks to tackle this. How is it helping anxious Gen Zers at a time when it’s easy to be bogged down by an uncertain future?

With half of Gen Zers wanting to see ‘someone like themselves’ in branded messaging, and 77% preferring ads that show real people in real situations, this diverse cohort is driving major change in the beauty world. How is body care brand Being appealing to this desire for inclusivity?

Boasting millions of followers and a cosmetics line that frequently sells out within minutes of a restock, Jeffree Star is one of the make-up mavens transforming the beauty industry by diminishing the dominance of global brands and encouraging men to try on a little lipstick.