The legalities of tax can be blurry. But as consumers become more informed – and the Panama Papers provide a spark to set the whole issue alight – is tax set to be the next frontline of CSR strategies? Canvas8 surveyed 3,000 consumers and spoke to 20 Brits to see if they’d boycott a brand over the matter.

Who knew Kendall Jenner, a can of soda and a staged protest would be such a recipe for disaster? Certainly not Pepsi’s creative team, who are responsible forthatspot. While the ad clearly missed the mark, it’s also a cautionary tale of the power of the crowd, and the tendency to revel in outrage.

The obsession with British heritage has madeBake Offa bona fide TV hit and has fuelled the success of clothing brand Jack Wills. But why are people so interested in upper class life? Canvas8 spoke with Daniel R. Smith, author ofElites, Race and Nationhood,to understand the appeal of ‘poshness’.

From taking #nomakeup selfies to signing petitions on political issues, a growing sense of social responsibility and commitment to local community have changed the way people view social action. Is caring about causes the new badge of cool? And has it become ‘chic’ to protest?