They may not be digital natives, but Gen X shouldn’t be underestimated when it comes to online spending power. While Yers are busy posting selfies on Instagram, their older counterparts are clicking ‘add to basket’ – but why does this ‘middle child’ generation love online shopping so much?

The thrill of anticipation is no longer appealing to people, who are far more fond of instant gratification. For the first time since the inception of the online shopping era, standard shipping has fallen behind next-day delivery in the UK, setting a new norm for a society that expects everything on demand.

If you’re splashing out on luxury goods, it’s likely you want an exceptional level of service too. But how does this translate when buying online? Chinese marketplace JD.com is launching a luxury delivery service that complements its extravagant products to ensure an overall lavish experience.

Why is the peer-to-peer sales model enjoying a renaissance? How do people’s purchases impact their sense of self? What’s got shoppers so cynical about brands’ claims of transparency? And how are brick-and-mortar retailers using technology to enhance the in-store experience?