Bodyform’s ‘Blood’ commercial is the first to tackle the physical manifestation of having a period. Vials of blue liquid and grinning, rollerblading models have been replaced with blood from powerful sportswomen. Does this advert represent real women’s attitudes to menstruation?

Menstrual health in India is an issue surrounded by many misconceptions and taboos. But there are signs that this may be changing as Sofy tampons has released India’s first ever tampon TV ad, hoping to encourage girls to talk about menstrual health and seek out helpful hygiene products.

With around 84% of women experiencing menstrual pain, it's a health issue affecting many. Recognising the seriousness of the discomfort it can cause – like any other illness somebody might call in sick for – Culture Machine in India is introducing a 'First Day of Period' leave for its 75 female employees.

When cancer charity MACMA found that 67% of women don’t check their breasts, it aimed to create a viral ‘how-to’ guide. But as Facebook and Insta remove images of women’s nipples, how could it show a self-exam if it couldn’t even show a pair of boobs? It found a loophole – use 'moobs' instead.