As people become accustomed to using their mobile phones for common everyday tasks like shopping, social media, and getting around, mobile finance services are also gaining traction. In Brazil, mobile banking accounts for a third of all transactions made.

Consumer banks are racing to leverage social media and win over younger customers. But with 44% of Gen Yers believing that banks don’t understand them, they’ve had little success. In Brazil, Banco Original – for ‘people who don’t need banks, but need banking’ – is about to show them how it’s done.

Brazilians are not unfamiliar with national crises, but amid rising crime, high unemployment, a series of political scandals, and a recession fresh in people’s memories, things are taking a heavy toll on the population. How are they reacting to the difficulties? And how do they see the future?

Why are Brazilians splashing on beauty services when they’re skint? What’s got them bringing the bar into the home? And why are family dynamics changing so drastically? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Brazilians in 2016.