Signal27 Nov 2017
Facebook steals Snapchat streaks to keep Zers hooked

Facebook has copied Snapchat’s ‘streak’ function in a trial aimed at Gen Zers. Streaks reward users with special emojis for consecutively chatting to friends, encouragng them to keep using the app more. But the tactic has raised questions about the consequences of addictive social media use.

Facebook steals Snapchat streaks to keep Zers hooked