Artificial intelligence is still in its infancy, yet business decision-makers see it as pivotal to success, with 900,000 companies expected to be using some form of the technology by 2022. How exactly are firms adopting these tools? And how can AI help them meet the needs of their customers?

Voice-activated assistants like Siri sit silently on smartphones until they’re needed – so it’s no surprise that 63% of people don’t realise they’re already using AI. With the launch of the Home Mini, Google is trying to make the technology similarly inconspicuous within a domestic setting.

A global survey of Quartz readers has found that 79% of people are very or somewhat familiar with AI technology. But while they're than happy for it to lend a helping hand with their health, finances, or shopping, they’re not willing to give it control over their everyday decisions.

From in-store iPads and beacons to augmented reality changing rooms and digital shopping, retailers are upping the ante on the shopping experience. Now, in a bid to draw in – and keep – shoppers, 45% of US retailers are planning on using AI in the shopping journey.