Denmark is commodifying and exporting 'hygge', an untranslatable concept that’s roughly understood as a sense of cosiness and contentment. With mental health issues on the rise worldwide, monthly subscription box HyggeBox is aiming to bring this sense of calm to stressed out Brits.

Purchasing any big-ticket item can be an ordeal, but finding a new car can be particularly painful; 80% of British drivers say that buying and selling one is stressful. Care by Volvo hopes to simplify the process by letting people subscribe to and upgrade their motor just as they would a smartphone.

Brands have adopted subscription services to auto-deliver everything from washing powder to razor blades to fashion straight to people's doors. Luxury label Hermès is now jumping on the bandwagon with Tie Society, described as 'a club for the sartorially savvy and subtly adventurous'.

Since launching in 2010, subscription service Birchbox has made its mark on the beauty industry by delivering product samples from other companies. It's now taking its service a step further by launching an own name brand, using data to attend to consumer desires without relying on other labels.