Vaping has coming a long way since the e-cigarette was invented in 2003; the global market for related products was worth $6 billion in 2015 and is set to reach $50 billion by 2025. But who are the people driving this growth and how have they built a community around an anti-smoking aid?

Seen by public health officials as a gateway drug, and by ordinary citizens as a fashion crime, vaping has gotten a bad rep. But teens’ recreational vaping is far more harmless than originally thought, as the majority are inhaling purely flavoured, nicotine-free fumes.

Underage drinking is a big deal; the average age boys first try alcohol is 11, while for girls it’s 13. But a report has found that consumption of alcohol among German youth – as well as drugs and cigarettes – is at an all-time low. Has 'sex, drugs and rock ‘n’ roll' become a thing of the past?

Berlin-based club Berghain is world-renowned for its fanatical reverence of techno and days-long parties. Yet while a night out elsewhere in the world may result in a booze-clouded recollection, Germans take a more serious approach to clubbing. How can brands appeal to these moderate tastes?