As a publisher in the 21st century, how do you capture the attention of a generation of kids raised on tablets and computer games? Author James Frey thinks he has the answer – Endgame, a book that transcends its pages onto social networks and into the real world.

Gen Zers claim to love reading, yet the average American teen spends just four minutes a day poring over a book. Hooked is combining young people’s love of fiction and technology by presenting all its narratives as chat messages. But do people really want to read stories like they would texts?

Studies have shown that, when parents and children read stories together, it can have a hugely positive effect on cognitive development, regardless of whether they choose a physical book or e-book. But a preference for paper can make all the difference to how intimate the experience feels.

Grab your child a Happy Meal at McDonald's and it won’t be a plastic figure or Beanie Baby they find among their chicken nuggets. For one week, kids ordering at the fast food chain will get a book as their prize. But what’s convinced McDonald's to trade toys for literature?