The consumer landscape in China is a minefield of fakes, misleading ads and tainted products. But shoppers have become smarter at working out the Nukes from Nikes. When trust is low in brands, media and even your next door neighbour, how can a society regain its faith?

In a similar manner to the 'Babel Fish' inThe Hitchhiker’s Guide to the Galaxy, Pilot uses ‘hearable’ tech to translate spoken foreign languages in real-time. Eradicating the awkwardness of attempting to speak the native tongue, these earpieces could encourage people to take that exotic holiday.

Cadence is a service offering a league of interpreters who fill the communication gaps in international business dealings. In a global shift towards welcoming other languages, rather than asserting the dominance of English, it's making sure nothing gets lost in translation.

More and more people are identifying as global citizens rather than citizens of the country they live in. Though the idea of global citizenship is something for people to interpret themselves, it's been suggested that recent increases in migration could be driving these changes in attitude.