In the age of the online shopper, the decline of the American mall seemed inevitable. But Destiny USA in Syracuse, New York, has found a solution. The shopping centre now houses entertainment offerings including glow-in-the-dark mini golf, immersive adventures and laser tag.

The number of women taking a weekly visit to the mall dropped from 22% in 2014 to just 6% in 2015. And while an increasing number of retailers are shutting their doors, there's still a place where old-fashioned malls are beating the online competition: small town America.

We're all familiar with cookies – files that track us online, showering us with personalised ads. Brands love them and now shopping centres want to adopt them in an attempt to stay relevant in the age of e-commerce. But can the Physical Cookie really sweeten our offline shopping experience?

The consistency and efficiency of e-commerce – with one-click ordering and same-day delivery – is driving greater expectations of traditional retailers. How are brick-and-mortar stores adopting features of online shopping, and what digital services do people want to see on the high street?