The days of school kids having a sneaky cig behind the bike sheds may be coming to an end. An annual report commissioned by the NHS reveals a sharp drop in the number of Gen Zers buying cigarettes from shops in 2016, fitting in line with data that shows Britons are going off smoking.

Changing social attitudes and a growing awareness of the negative health effects mean that smoking isn't cool anymore. Yet while 68% of smokers want to give up, just 3% manage to quit for good. Quit Genius is helping people break the habit by combining nicotine replacements with CBT via an app.

New research shows that plain packaging damages people’s affinity with cigarette brands, making them more likely to quit smoking. While this proves that the legislation around packaging clearly works, tobacco companies are looking for innovative ways to stay relevant.

Vaping has coming a long way since the e-cigarette was invented in 2003; the global market for related products was worth $6 billion in 2015 and is set to reach $50 billion by 2025. But who are the people driving this growth and how have they built a community around an anti-smoking aid?