Organic snack brand Hippeas is looking to replace the guilty mid-afternoon treat with something to be proud of. Its flavoured chickpea puffs are targeted towards the ‘modern hippie’ – Gen Yers obsessed with health and wellbeing – but how is it standing out in the crowded health food market?

Coconut oil is currently one of most fetishised natural items. Boasting antioxidant, antibacterial and antiviral properties, people are pulling their jars out for everything from teeth whitening to healing infections. How has this fatty oil come to be seen as a multipurpose beauty and health booster?

Increased awareness of the links between gut health and overall wellbeing have seen a surge in sales of pre- and probiotic foods, including fermented products, such as kombucha. With kombucha now commonplace the USA, how is it positioning itself as a must-drink in the UK?

After slumping during the recession, sales of organic food, fashion and beauty are on the up again, tapping into a consumer desire for authenticity and transparency. But what does the term ‘organic’ actually mean to consumers? And where do the opportunities lie for businesses?