Perfect for the growing number of ‘protein princesses’, or simply those looking for a low-fat summer snack, Wheyhey is a high-protein, sugar-free ice cream. It's now set to be stocked by Tesco both online and in-store, bringing this healthy indulgence to a broader market.

Protein is no longer just for pumped-up gym boys, it’s for girls too. ‘Protein princesses’ – women who work out between four and five times a week – are driving sales of powders, shakes and bars. But how is shake brand Upbeat proving so popular with women both in and out of the gym?

Brits are splashing the cash on eating out, but with 27% of people picking a restaurant based on how healthy the menu is, there’s a clear demand for more wholesome fare. Gyms Kitchen, the UK’s first protein-based eatery, taps into this desire with its meal breakdowns and on-site nutritionists.

You might be used to a dash of milk or a lump of sugar in your morning coffee, but how about some butter and MCT oils? Drinking Bulletproof Coffee is touted as a way to kick-start the brain and stimulate weight loss, but are these claims legitimate or just the unfounded boasts of another fad drink?