Adidas has launched a limited edition trainer that doubles up as an annual ticket for Berlin’s public transport system. The shoe, made in collaboration with the BVG, makes taking the U-Bahn cool by association, while Adidas benefits from aligning itself with Berlin’s civic infrastructure.

From the powerful roar of an engine, to the ‘snap, crackle, pop’ of a breakfast cereal, marketing campaigns that appeal to people’s senses often win big with customers. Now, research has found that different types of sensory experiences have varying effects on our purchasing behaviour.

Join now! Like us on Facebook! Assertive ads are everywhere, but how effective are they? Canvas8 spoke with Yael Zemack-Rugar, assistant professor of marketing at the University of Central Florida’s College of Business, about why these messages annoy a brand’s loyal customers the most.

Cities worldwide are ridding themselves of ‘visual pollution’ by limiting or banning outdoor ads. But in the US, Colossal Media has another solution – its hand-painted billboards live at the intersection of art and advertising, and are just as popular with locals as the brands that commission them.