Amid growing concern around diet-related diseases, Americans are losing their taste for sugary pop. Yet while they may be seeking healthier drinks, many people still crave that satisfying fizz – and Coca-Cola has tapped into this with the acquisition of Mexican sparkling water brand Topo Chico.

The stereotypical picture of adolescence is one of binge drinking, unprotected sex and endless emotional drama. Yet while teens may be proven risk-takers, research suggests they are far more anxious than children or adults. With so much going on in their heads, how do teenagers make decisions?

Many people claim to have swapped burgers for beansprouts and chips for carrot sticks, but how many are actively choosing quality, healthy food? Although we'd all like to think we’re healthy eaters, younger consumers are more likely to put their money where their mouth is.

From aiding weight loss to protecting against diseases, the alleged benefits of ‘clean eating’ are vast and varied. Bloggers have built careers around this lifestyle, while brands have gained new health-conscious audiences – but the critics now rival the advocates. Are people fed up with this fad?