Gender equality is steadily improving in Saudi Arabia, but it's yet to impact sport – 73% of women in the country are physically inactive. Looking to challenge this status quo, Pepsi's latest advert for the region showcases successful female athletes, and encourages women to get exercising.

In a long-overdue move, Saudi Arabia has lifted the ban on female drivers. This display of openness from the kingdom will not only impact the country’s image on the global stage, but open its auto market to the other half of its 32 million-strong population.

People in the West think nothing of popping in their credit card details to buy online, but in the Middle East it’s different. Cash-on-delivery is the norm; 60% of items aren't paid for until they're delivered. How are cultural factors in places in like Saudi Arabia making deliveries more difficult?

The smell of burnt tyres fills the air on a highway in Riyadh as young men shout at their mates in SUVs to perform elaborate stunts. It might seem like something fromFast and Furious, but such illegal events are happening each night in the Middle East. What’s at the root of this need for speed?