Bodyform’s ‘Blood’ commercial is the first to tackle the physical manifestation of having a period. Vials of blue liquid and grinning, rollerblading models have been replaced with blood from powerful sportswomen. Does this advert represent real women’s attitudes to menstruation?

Dove has been championing ‘Real Beauty’ for over a decade, but its latest stunt has seen mixed reviews. The campaign celebrates and reflects diverse beauty through differing bottle shapes but how far should a brand go to show its commitment to inclusivity?

Lingerie ads are often populated by long-limbed women with unattainable figures. But Lonely is an underwear brand that celebrates women of all shapes and sizes, and it’s challenging the over-sexualised imagery in the industry while removing the male gaze from lingerie shopping.

Finding the perfect pair of tights can be challenging – if they’re not wrinkling at your ankles, then they’re digging into your waist. Heist aims to tackle these problems with 3D-printed hosiery that’s designed to be ladder-resistant, seamless and – most importantly – a comfortable fit.