French start-up Misterb&b is an apartment renting site that prioritises the gay community. With $8.5 million in funding, the young company is building a more inclusive travel platform for those who identify as LGBTQ, inviting them to ‘stay like a gay local’.

Comparison sites such as Kayak and Skyscanner have enabled people to find the best deals for their own holidays, contributing to the decline of the high street travel agent. But with ‘information overload’ a common source of stress, how is the package trip being adapted for demanding travellers?

With LGBTQ rights yet to be fully recognised in China, gay citizens travel abroad to fully express their true selves. While previous LGBTQ travel agencies in the country prioritised sexual experiences, Cuke focuses on its luxury offerings to differentiate itself as more more high-brow.

In China’s conservative society, LGBT individuals have long been living under the radar, even after same-sex relationships were decriminalised in the late ‘90s. Yet a wind of change is blowing and social media is helping this community emerge as a consumer group of great interest for brands.