Audio innovations are reshaping how older people interact with the world, enabling them to engage in the digital landscape in ways that feel more natural than swiping and typing. How exactly are audiobooks and voice assistants helping to bridge the technology gap between generations?

As more and more people worldwide use virtual assistants such as Siri and Alexa, both within homes and on the go, it’s becoming increasingly important for brands to consider how these AIs respond with their ‘voices’. What should they sound like, and what kind of tone should they take with users?

A global survey of Quartz readers has found that 79% of people are very or somewhat familiar with AI technology. But while they're than happy for it to lend a helping hand with their health, finances, or shopping, they’re not willing to give it control over their everyday decisions.

From Amazon Alexa to Google Home, smart speakers have been infiltrating the domestic sphere. But while the convenience of voice search and smart home integration has people readily adopting them, they're also encouraging owners to listen to more audio – be it podcasts or top 40 hits.