Signal5 Feb 2018
Emotional attachment stops Aussie Boomers downsizing

Aussie Boomers love their homes – many are emotionally attached their houses and don’t want to consider downsizing. But in a time where young people are struggling to get on the property market due to high prices, there is an opportunity for brands to encourage Boomers to pack up and sell.

Emotional attachment stops Aussie Boomers downsizing