There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.

The world’s going to hell, right? A full 71% of Britons say the world is getting worse. Actually, things may not be so bad – but research suggests we’re inclined to feel that way. We sit down with assistant professor of behavioural science Ed O’Brien to discuss the effects of negativity bias.

Many Americans will opt for a Diet Coke or low-fat mayonnaise to be a bit healthier, but would they choose a lighter brew when drinking at a bar? Canvas8 spoke to 20 men and women from across the US to find out what situations would encourage them to order non- and low-alcohol beers.

The act of remembering isn’t neutral – objective recollection is always pasted over with a layer of subjective evaluation, meaning the past is often filtered through rose-tinted glasses. But as the dangers of this false idealisation become apparent, there’s growing awareness of the dark side of nostalgia.