How did celebrities help out when Alexa lost her voice? Why did Australia create a fake movie trailer? And is every advert on TV just another Tide spot? Canvas8 unpicks the behaviors that underpinned eight notable campaigns from the 2018 Super Bowl.

The 2012 London Olympics may have brought glitz and glamour to sport in the UK, fuelling mass public support for athletes, but their impact on participation among everyday Britons has been limited. Can Virgin Sport inspire people to get active with social events that feel like music festivals?

Getting active isn’t always easy. How long should you exercise for and where? When do you know you’ve really pushed yourself? Signing on youths and yuppies alike, London-based Run Dem Crew wants to prove that running is for everyone – as long as they’re willing to ‘run hard, fast, and strong’.

That effortless sense of style and just-so way of carrying oneself – some people have it and some don’t. But how exactly do we determine what is and isn’t cool? Joel Dinerstein, author ofThe Origins of Cool in Postwar America, explains the origin of ‘cool’ and its evolution over the decades.