Signal12 Feb 2018
Spotify's 'Adoptify' campaign shows people its brand EQ

If dogs do indeed share the personalities of their owners, Spotify's Adoptify campaign could very well be a winner. Hoping to encourage Germans to adopt shelter pooches, Spotify taps into people's desire for brand EQ, by encouraging empathy with a very personal campaign.

Spotify's 'Adoptify' campaign shows people its brand EQ