Signal14 Feb 2018
Stutterheim raincoats appeals to melancholy

For people weary of the relentless marketing of happiness, rainwear brand Stutterheim’s embrace of melancholia is a breath of fresh air. Using the tagline "Swedish melancholy at its driest," Stutterheim taps into people’s desires for a brand they believe best represents them on an emotional level.

Stutterheim raincoats appeals to melancholy