Seitan and Fabanaise – that’s ‘wheat meat’ and mayonnaise made with chickpea water – might not have reached the shelves of the average Tesco yet, but veganism is infiltrating the mainstream. How can companies step up to meet the needs of more than half a million Brits who are vegan?

With trends such as Veganuary or meatless Mondays driving a surge in veganism's popularity, some brands are riding the wave to show they are in sync with their customer's values. The Spread Eagle is a vegan pub in London that's showing young Britons how old institutions can learn new tricks.

Just off Melbourne’s über-cool Brunswick Street, hipsters are queuing outside cult café Smith & Deli. But while the menu might be based on New York-style cuisine – pastrami sandwiches and home-cooked lasagne – here, things are a little different. Everything sold at Smith & Deli is 100% vegan.

Chicago-based firm Little Harvest is dedicated to plant-based baby and toddler food, helping vegan parents and caregivers match children’s diets with their own. The subscription model fits with a diversifying market for vegan foods and increased demand for time-saving services.