With just half an hour of mobile video eating up 5.25GB, the data demands of streaming music, movies and TV shows on-the-go can quickly add up. Three’s Go Binge plan gives customers unlimited streaming of content on Netflix and Deezer, without the worry of extra charges.

With the average UK commute lasting 38 minutes, communications that provide convenience, entertainment or a simple distraction can make the time spent travelling feel shorter. But what do people read, play or buy going from A to B? And how are brands engaging this captive audience?

Continuing their reputation as an unconventional mobile carrier, T-Mobile announced in late 2014 that they were launching 'Data Stash'. The programme will allow people to carry over any unused data from their price plan to the next month, rather than just losing out.

In many emerging markets, the cost of mobile data plans are prohibitive. For many, it means going without, or scrimping on data usage as much as possible. Datally is an Android app that helps people track their data usage, and potentially make the smartphone market more accessible to people in India.