Germany may be famous for beer, but enter any corner shop nationwide and, alongside the brews, you’ll find a prominent range of alternative sodas from independent, home-grown brands. Why are Germans such fans of fizz? And how are local producers standing up to the might of multinationals?

With seniors' life expectancy stretching well beyond retirement, many feel invigorated enough to use their free time to try new things. Coca-Cola's 'First Tastes' campaign allows seniors to get their first tattoos, showing how age is not necessarily an obstacle to being adventurous.

With sugar the new demon ingredient, and a public increasingly scrutinising what they’re putting into their bodies, major food and drink brands are scrambling to cater to the health-conscious consumer. Can Coca-Cola Zero Sugar prove that there’s still a space for fizzy drinks in the diet?

If you think ‘1893’ sounds like a new craft lager, it means PepsiCo has hit its mark. It’s actually a new range of sodas that’s launching in the US, and by going for the premium, small-batch feel, the company hopes to cater to a young, adventurous consumer in search of a high-end experience.