When we’re feeling lonely, we tend to seek out social interaction. But research from the University of Kansas has shown that when we interact with a product that reminds us of people – whether Siri or Henry the Hoover – this need for human contact can be masked.

Be it pillows, stuffed toys or gadgets, many people will project human traits on to inanimate objects. And a study published in Psychological Science suggests that people who are lonely are more likely to anthropomorphise objects in a bid to feel a social connection and reduce social anxiety.

The allure of a virtual world – in which anyone could have magical powers and take risks without consequences – is evidenced by the fact that nearly 19 million people play video games in the UK alone. Canvas8 sat down with Dr. Andrew Kuo to understand why we actively escape into virtual worlds.

Between busy commutes, noise pollution and a lack of greenery, it’s no wonder that city-dwellers are 21% more likely to experience anxiety than country folk. Happy City is an initiative that advises decision makers on thinking that could lead to better urban planning – and happier urbanites.