What do you want from a holiday? Glorious beaches? Plenty of cocktails? For certain thrill-seeking tourists, a trip abroad involves something more extreme. Untamed Borders offers breaks to some of the world’s most dangerous locations, but why are people risking their lives over a vacation?

With 60% of Gen Y travellers saying they’ve chosen to visit a destination because of Instagram, VisitScotland is refocusing its efforts with a digital emphasis to attract this cohort. How is its canny use of social media tapping into a younger generation’s desire for immersive, unique experiences?

A growing number of Britons opting for holidays on home soil, with 80% saying that staycations are less stressful than trips abroad. But how do they go about finding accommodation? Canvas8 spoke to 20 men and women to understand what’s most important to them when booking a hotel in the UK.

A campaign launched by VisitBritain in 2017 puts a familiar face at the heart of tourism in the UK – Paddington Bear. As holiday-makers increasingly seek out experiences, some are finding inspiration in their favourite films and shows. But why do we want to act out the movies on our vacations?