The Fighting Boys are China’s new favourite boy band, singing about puppy love, homework, and even communism. In spite of strict government censorship stifling creativity in pop culture, their success is fuelling patriotism within the country, and helping to improve China’s image abroad.

In China, people are confident in their nation as a whole, but sceptical of their fellow citizens. While people are comforted by their country’s performance on the global stage, a societal shift towards individualism has people questioning the morals of their fellow countrymen.

Amid expectations to strive at work, settle down, and be successful, many young people in China are feeling under pressure; 62% think that their lives are too stressful. How is the Buddhist Youth subculture reacting to societal demands? And how can brands tap into this so-called 'Zen-generation'?

Around 200 million people in China have a live-streaming account. For some, watching others’ daily existence has become a way of life, whether that’s seeing someone eat noodles or witnessing a prankster set his car alight. What’s behind this social media sensation? And why is it so addictive?