Research has shown that an app will be abandoned if its load time exceeds six seconds. Now people expect immediacy as standard. With people’s patience, as well as their attention spans dwindling, YouTube is scrapping the unskippable 30-second ad in favour of six-second 'bumpers'.

American Sign Language and GIFs share a common thread – they both communicate through visuals. With this in mind, Giphy has produced a library of ASL-related GIFs to help spread sign language, representing how new forms of digital communication can make for a more inclusive world.

Privacy concerns and ad-dominated feeds have mainstream social networks like Facebook, Twitter and Instagram facing a ‘trust crisis’. Subscription-based platform Vero offers an alternative with the promise of transparency and control – but is it so different from established industry giants?

Join now! Like us on Facebook! Assertive ads are everywhere, but how effective are they? Canvas8 spoke with Yael Zemack-Rugar, assistant professor of marketing at the University of Central Florida’s College of Business, about why these messages annoy a brand’s loyal customers the most.