While wine is an essential part of French national identity, environmental concerns and the democratising force of the internet are causing an upheaval in the country’s consumption habits. How is the wine industry adapting to a more informed, adventurous and eco-conscious market?

In France, apéritif – more commonly referred to as apéro, is a long standing, cultural tradition that attracts people of all ages to eat, drink, and relax. Starting after work at 5pm, apéro holds significant value to the French, as they use it not only to socialise, but to ease life stressors.

Craft beer has emerged as a strong industry contender in recent years, with microbrewery founders across the world getting down to business, trading their ‘staches for snappy suits. But now that major players have entered the game and hipster appeal has diminished, will it still be cool?

Often associated with pub chains and cask ale, England’s oldest breweries are adrift in the country’s growing beer market. As craft producers and multinational behemoths compete to edge traditional brewers out, how are old-school stalwarts adapting to the demands of discerning punters?