Australia is the home of the tanned, the active and the healthy. But is this stereotype true? Unsurprisingly, no. With long working hours and a steadfast commitment to a busy social life, Aussies are packing on the pounds. In the second of a two-part series, we look at what’s making Australia fat.

It’s well known that we should eat five portions of fruit and veg a day, but new research has revealed that a high number of Aussies aren’t getting enough greens. And since rates have remained relatively stable since 2008, there are worrying implications for people’s health Down Under.

As sub-Saharan African countries have become more prosperous in recent years because of an improvement in living conditions and wages, trappings that define easy living in the Western world have followed. Cheap fast food is one, and it's fuelling an obesity epidemic across the country.

Studies show that poor body image can be more harmful than actually being overweight. But brands are still communicating with plus-size audiences through stereotypes and shame. In the era of body positivity, how can businesses challenge fat taboo and meaningfully connect with people in this space?