Sugar may be demonized in today’s food culture, but many Americans see artificial preservatives and sweeteners as even worse for their health. Catering to bakers who want to avoid additives, Supernatural offers a rainbow of plant-based alternatives to conventional sprinkles and food coloring.

Despite health warnings, people still like to treat themselves to a fizzy drink for a sweet pick-me-up. But Coca-Cola announced that it has been using less sugar in some of its staple products, so people might not have been getting that same sugar hit they're used to after all.

Kellogg’s is cutting the amount of sugar in some of its children’s cereals – and stopping marketing other cereals altogether – after coming under pressure from health officials. With a third of UK children now classed as obese, brands are actively looking to produce healthier alternatives.

With sugar the new demon ingredient, and a public increasingly scrutinising what they’re putting into their bodies, major food and drink brands are scrambling to cater to the health-conscious consumer. Can Coca-Cola Zero Sugar prove that there’s still a space for fizzy drinks in the diet?