Signal9 May 2018
Vans x Michelin uses FOMO to raise tyre safety awareness

Vans has teamed up with tyre brand Michelin for a run of limited-edition sneakers and an ephemeral campaign to raise awareness of tyre safety among teen drivers. While many teens in the US claim to know how to make their tyres safe, the stats suggest few are actually acting on such knowledge.

Vans x Michelin uses FOMO to raise tyre safety awareness