Signal10 May 2018
Juul's modern aesthetic has Gen Z hooked on vaping

The Juul vaporiser, far from helping cigarette addicts to quit smoking, has found a fan base among non-smoking American teens. Given that Gen Z’s personal brand doesn’t jive with previous generations’ conceptions of cool, Juul has rebranded youth rebellion’s aesthetic for the era of digital natives.

Juul's modern aesthetic has Gen Z hooked on vaping